For companies with highly technical, complex or difficult to explain product and services, an explainer video presents a fantastic opportunity to convey this complex message quickly and efficiently. The problem is that many SaaS and Technology B2B companies don’t know how to get the most out of the video format and end up making a video that is too long and that’s crammed with too much information. Because this is such an important topic in video marketing, we decided to dedicate another full episode to explain it in more detail.

On this episode the video marketing experts, Joel Goobich and Brendan Carty, from the video production company Thinkmojo, review the best practices for how an explainer video can

On this Episode

Section One – The challenges of simplifying a complex business message and how an explainer video can help
Section Two –  Best Practices for what should and should not be included in an explainer video about complex technologies

What You’ll Learn in this Episode

  • The more complex a technology – the simpler the images and languate should be to explain it
  • Why a series of shorter videos is more effective in the marketing funnel than a single longer video
  • Forget the “One Size Fits All” Super video approach
  • Be clear on what you want the viewer to do next
  • Technology is ultimately about people and how it touches their lives. Make this the focus of the ‘story’
  • Downplay features and benefits – explain why not what

Examples of Explainer Videos created to explain complex technologies

Mesosphere


Cognizant/Fastest


Special Offer
Get an explainer video made for you company – contact Thinkmojo

Increase your knowledge of digital marketing
Register for the Viewtopia Video Marketing Summit
(Use Promo Code THINKMOJO16  for Early Sign up Discount!!)

Suggested Listening – Other Podcasts of Interest
Episode 49: All Software Companies Should Make 2 Videos
Episode 54: Always Start With a Video Marketing Strategy


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