In the new era of Video Marketing 2.0 it is crucial to convey your business story in the most concise, yet compelling manner. This is not an easy task. We all tend to use too many words to describe our business activities and products. A standard Explainer marketing video is between 60 – 90 seconds. However, with the increased use of video for online advertising, being able to craft a 15 – 30 second video script is becoming important as well. That’s why it is important to learn how to shorten your video script.

This simple exercise will help you craft your busy story and pare it down from 60 seconds to 30 seconds and even 15 seconds. We’ve even provided an example of how we took a longer script and pared it down to a more concise message.

And remember that Thinkmojo offers a complimentary script review to assist in your editing process.  We’ll review your Video Tip exercise for free. Simply attach a copy and send it to


Click here to download your Scriptwriting exercise exercise.

Share it with the video experts at Thinkmojo using and receive a free video marketing strategy session.

Suggested Podcast Episodes

Episode 2: A Shorter Video is Better

Episode 6: The 5 Components of a Great Video Script

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