The thumbnail that you use to showcase your video is important ‘real estate’. And it should have an effective and well thought out plan for implementation in order to fully realize the potential of the marketing video investment. It’s not enough to ‘throw’ just any thumbnail on your website or YouTube. As a marketer, you should be looking to understand what visual trigger will entice a viewer to actually click on the ‘play’ button and watch the video. That is why video thumbnail optimization is a must for maximizing the investment in a marketing video.

On this podcast, hosts Joel Goobich and Brendan Carty invite Chase McMichael, CEO of Infinigraph, to get ‘granular’ and explain the importance of video thumbnail strategy in getting the biggest return for your video marketing budget.

On this Episode

Section One – What is a video thumbnail strategy
Section Two – Best Practices for creating a video Thumbnail

What You’ll Learn in this Episode

  • What statistics to monitor
  • Where best to place a video thumbnail on a webpage
  • Best practices for choosing thumbnails
  • How the brain responds to visual images
  • Why you should choose different thumbnails for different audiences
  • What is Kraken – Infinigraphs solution for ‘machine learning’ automation of a thumbnail strategy
  • Why creating a thumbnail strategy is important

About out Guest

Chase McMichael, CEO Infinigraph
About Infinigraph
Explanation of Kraken – Video Machine Learning Technology

Recent News about Infinigraph

What Why How Video Machine Learning
Infinigraph Invents Video Thumbnail Optimization

Resources and Links

YouTube – How to upload/Choose a Thumbnail
Wistia – How to fix common Thumbnail Mistakes
YouTube Creator Academy – Thumbnail Tutorial
https://creatoracademy.withgoogle.com/page/lesson/thumbnails?hl=en

Special Offer

3 in 1 Video Promotion – Get 3 Videos for almost the price of a single video.

 

 

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