Background:

Video marketing can be used throughout the year for special events such as holidays and conferences to highlight special offers, feature a product or service and reach out directly to current and future customers with a more personal message.

On this episode, hosts Joel Goobich and Brendan Carty discuss the unique role of video marketing for special events and provide actionable guidelines on what to do and what not to do with your holiday videos.

What You’ll Learn

  • How marketing videos produced for holidays are different than regular marketing videos
  • The power of creating “year in review’ and “new year’s preview” videos
  • Why holiday and special events videos should be more personal
  • Why live action holiday videos work better
  • The five ways to use videos for special events such as tradeshows and conferences

How to use videos for Event Marketing

  • Before the event videos
    • Showcase – give a ‘sneak preview’
    • Personalize – introduce the members of your team who will be at the event
  • During the event
    • Short ‘Vines’ or 15 second videos on large monitor
  • After the event
    • Mashup/Review of activity at the event
    • Personal “Thank you’ video
    • Testimonials from the event

Examples of Great Holiday Videos

PooPourri

Links to Information Mentioned In This Episode

Using Video for Event Marketing
How to use Video to Spice up your Holiday Marketing
8 Ways to get the most out of Video for Event Marketing

Suggested Additional Episodes
The ABC’s of the Video Production Process
The Main Types of Video Marketing Styles

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