Perhaps no other sector of the economy will we see dramatic changes than in the use of video in the medical and healthcare space. Similar to other business, healthcare professional and medical businesses feel the need to connect with their customers, clients and patients in a more engaging and modern fashion.
In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, talk with Matthew Stoltz, a video marketing expert about the importance and role of videos in the medical and healthcare space.
Marketing videos in the medical space have not been as good at telling a story as they are about concentrating on ‘features and benefits’. Matt Stoltz explains in detail the new role of video marketing for healthcare including the use of more modern style options for branding and patient education purposes.
More than 40% of consumers say that information found via social media affects the way they deal with their health. (source: Mediabistro)
Why this matters: Health care professionals have an obligation to create educational content to be shared across social media that will help accurately inform consumers about health related issues and out shine misleading information. Patient Education will be a big factor and videos will play a big part in this.
Information about our Guest
What You’ll Learn
- Video Marketing in the Healthcare space is changing
- The importance of telling a story, not just the features and benefits of a medical device or procedure
- Patient Education is important and will play a big role in the future
Suggested Additional Episodes
Using Video to Drive Engagement
Links Mentioned In This Episode