Video is a new business language. It’s an efficient marketing tool to communicate directly with potential customer, existing clients and internally with employees and coworkers. The growth of interactive videos and other new technologies will spur this adoption of video as a language.

On this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, continue a previous conversation with Chris Savage CEO of Video Hosting and Analytics firm, Wistia


The worldwide adoption of smart phones has led to an explosion of the use of video as a mode of communication. Smart phone apps such as Instagram, Snapchat, Periscope, Meerkat and others have created the mechanism by which video can be used as a language, a primary means of conveying complex messages. Video has its own cadence and ‘grammar’ similar to any written or spoken language.

And for marketing executives, it is a language they should master, as the population of 25 and below who are the early adopters of this language become an integral component of the business world and an important target of marketing content and ads.

What You’ll Learn

  • How Video is changing the way that businesses communicate with their customers
  • The adoption of video by younger generations and what this will mean for marketing in the future
  • Will video marketing play a bigger role in upcoming political campaigns

Information about our Guest

Wistia video hosting platformChris Savage
CEO/Co-founder Wistia

Wistia was cofounded by Chris and CTO Brendan Schwartz is a video marketing application that makes it really easy to host, customize, promote, and track your videos. A recepient of BusinessWeek’s Top 25 Entrepreneur 25 or Under, Chris and his team are at Wistia host videos for over 200,000 businesses. Check it out at

Suggested Additional Episodes

5 Best Video Hosting Platforms – NOT named Youtube
The Attention Metric – Measuring Viewer Engagement

Links Mentioned In This Episode


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