Let’s face it. Some businesses are just plain boring. That doesn’t mean that they should not use video marketing though. The exact opposite. Videos are a way to help add an interesting dimension and even humanize some of the most mundane, yet necessary, aspects of a business. The point is that any product, business or service, no matter how mundane, simple or common place can use video and video marketing in a manner that generates interest.
On this podcast, hosts Joel Goobich and Brendan Carty have a comprehensive conversation with the internal video team at BambooHR and how they use video both for external as well as internal purposes to add some pepper to the blood of the company.
On this Episode
Section One – How to use Video for a Boring Business
Section Two – Specifics on what type of videos BambooHR makes and their results
What You’ll Learn in this Episode
- Why BambooHR opted to use create videos internally
- What type of videos do they use and why
- What kind of videos work best for a ‘boring’ business
- How to overcome limited budget and creative control issues
- Best Practices for making a boring business more interesting with video
About out Guests
Brenton Williamson – Manages the Creative Team at BambooHR. With a background in filmmaking, he does most of the writing and shooting of BambooHR’s videos
Matt Heder – Video Director. With 10+ years in the film industry, he does most of the directing and editing of the videos
About BambooHR – BambooHR is the No. 1 Online HR Software for Small and Medium Sized Businesses
Examples of Videos mentioned in the podcast