The key to a successful business marketing video is to engage the target audience. On this episode hosts Joel Goobich and Brendan Carty explain the importance of creating a video that engages and drives people to take action.
A business marketing video is different than the millions of videos uploaded to YouTube or Facebook everyday. It has a very specific purpose. It has a targeted audience. It must engage them and lead them to listen and watch the entire video to the end. That’s where the compelling call to action appears.
What You’ll Learn
- What engagement matters with marketing videos
- What analytics measure engagement
- How to create a video that keeps a viewers attention
Video Tip
How you can shorten your video and make it better
Suggested Additional Episodes
Links Mentioned In This Episode
Thinkmojo Free Video Script Offer
Thinkmojo Complementary Video Strategy Session
Links
