The key to a successful business marketing video is to engage the target audience. On this episode hosts Joel Goobich and Brendan Carty explain the importance of creating a video that engages and drives people to take action.
A business marketing video is different than the millions of videos uploaded to YouTube or Facebook everyday. It has a very specific purpose. It has a targeted audience. It must engage them and lead them to listen and watch the entire video to the end. That’s where the compelling call to action appears.
What You’ll Learn
- What engagement matters with marketing videos
- What analytics measure engagement
- How to create a video that keeps a viewers attention
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