One of the important aspects of video marketing is how videos are being used to get potential customers into a lead generation funnel. In this regard, they are replacing many of the ‘tried and true’ marketing techniques such as white papers and printed marketing materials. Videos are even influencing how websites are designed and built.
In the words of digital marketing expert, Linda West, video marketing for B2B should be fun, personable, creative and interesting. Marketers using videos for B2C purposes have figured that out already and so should companies using videos for B2B. After all, videos are targeted to people, even if they are working in a professional capacity.
On this episode of the Video Marketing 2.0 podcast, hosts Joel Goobich and Brendan Carty have an in depth discussion with Linda West, Director of Digital Marketing at Act-On and a leading voice in the video marketing revolution.
What You’ll Learn
- Why Video is the next evolution in content marketing
- Why B2B marketing is stuck in mindset of selling to businesses instead of actual people
- Why video marketing should be linked to a larger marketing eco system
- How mass customized and personalized videos can make an impact (Click here for an example)
Information about our Guest
Director of Marketing, Act-On
Linda has a background rich in digital marketing including Marketing Automation, Lead Nurturing, Graphic Design, Web Design and Interactive Design. At Act-On she is responsible for brand positioning, lead generation, marketing automation, as well as multiple project management.
Act-On is a marketing platform built to manage the entire lead-to-revenue lifecycle from attracting new prospects to building brand advocates. Their platform empowers organizations to engage with buyers across the entire lead-to-revenue process. And its done in a way that offers simplicity and ease-of-use for the marketer. The platform gives small and medium-sized organizations all the value of marketing automation – without the unnecessary complexity of big enterprise systems. Learn more at Act-On.com
Suggested Additional Episodes
Links Mentioned In This Episode