To measure, monitor and control business growth you need the right business tools. And Video Marketing is no different. With the stampede to using visual imagery such as video as a basic mode of business messaging and content creation, it’s crucial that any business using upgrade their video marketing by using the best and most advanced video analytics.
On this two part podcast episode, hosts Joel Goobich and Brendan Carty have a comprehensive conversation with Brendan Schwartz, CTO of video hosting and analytics platform, Wistia, about the entire spectrum of video hosting, video analytics and video marketing tools that any business can and should upgrade to and use.
On this Episode
Section One – Laying out the case for using advanced video analytics.
Section Two – Description of Wistia’s hosting platform
What You’ll Learn in this Episode
- Why hosting a business video needs a more robust platform
- Comparison of YouTube and Wistia
- What are the main features of Wistia’s video hosting platform – Vulcan
- Why and how you should measure your video performance
- An overview of Wistia’s analytic tools
About our Guest and Guest Company
Get Serious about Video Marketing!
Find out about Wistia’s Video Hosting and Video Analytics Solutions for Business
Brendan Schwartz is CTO and Cofounder of Wistia, A premier video hosting and analytics platform for business.
Suggested Additional Episodes
Episode 14: Best Hosting Platforms – NOT named YouTube
Episode 8: The Attention Metric – Measuring Viewer Engagement
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