A key to success in any business endeavor is the ability to measure, monitor and modify business activities to get the best possible return on investment. This holds true for the use of video and video marketing. It is no longer sufficient to just post a business video on YouTube and hope that people will find it and view it. Nor is it a wise business investment to create a video and not check on how it is being viewed and received by the intended audience. A marketing video is a powerful tool and it must be calibrated appropriately using the right video analytics tools.

On this podcast episode, the second of a two part series, hosts Joel Goobich and Brendan Carty continue their conversation with Brendan Schwartz, CTO of video hosting and analytics platform, Wistia, about the entire spectrum of video hosting, video analytics and video marketing tools that any business can and should upgrade to and use.

On this Episode

Section One – Video Analytics at work- a case study. How Wistia integrates with other CRM and Sales software
Section Two – What are the Three Core Video Analytics that everyone should use

What You’ll Learn in this Episode

  • How Wistia’s Vulcan Video Platform gives the viewer control
  • What is chaptering and how it will change the video marketing experience
  • How you can embed a Videos in email and increase play rates
  • The key features of the Vulcan video player
  • An overview of the how Wistia integrates with Salesforce, Hubspot, Marketo, Pardot and others

About our Guest and Guest Company

Wistia is a video hosting platform

Get Serious about Video Marketing!
Find out about Wistia’s Video Hosting and Video Analytics Solutions for Business

Brendan Schwartz is CTO and Cofounder of Wistia, A premier video hosting and analytics platform for business.

Suggested Additional Episodes

Episode 50: The Power of Video Analytics – Part One
Episode 14: Best Hosting Platforms – NOT named YouTube
Episode 8: The Attention Metric – Measuring Viewer Engagement

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