Vines as described by Twitter are ‘a shortened form of something larger.” This is Twitter’s video equivalent of a Tweet.

A Vine is a short video that will loop continuously every 6 seconds. What a 140 character tweet is to compressed blogging, a 6 second Vine is to compressed video marketing. Despite, or perhaps because of, the length limitation Vines should be and can be used for business marketing purposes in a much different manner than longer form explainer videos.

In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, talk about the six different ways a business can smartly use Vines for business and video marketing purposes.

 What You’ll Learn

  • What is a Vine and a short form video
  • Six different ways to use Vines effectively for business
  • The importance of keeping production values high
  • What kind of business messages work well in a Vine format
  • Why Vines are a great short form video for Social Media marketing
  • What to avoid when using Vines

Six Ways to Use Vines for Business Marketing

    1. Present simple stats
    2. Spark a Conversation (Ask a question to your customer)
    3. Connect with Customers in a personal manner
    4. Present your business team/your company ‘face’
    5. Showcase a new product or service
    6. As a Digital Billboard at a Trade show/convention or meeting

Examples of Vines (Curtesy of Twitter & Thinkmojo)

Links Mentioned In This Episode

Suggested Additional Episodes

How to make a video for Facebook

A shorter video is better

Suggest Video Tip Exercise

How you can shorten your video – and make it better

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