Increasingly videos are being viewed in Vertical mode and not Horizontal (Landscape) mode. Which means that the manner in which videos are produced should take this into account.The digital screens we use to watch video are changing. It used to be videos were viewed only on a large horizontal screen, such as a TV, computer screen or laptop. Not anymore. With the widespread usage of smart phones, phablets and tablets, more than 50% of all video viewing is being done on screens that are smaller and have different aspect ratios.

On this episode the video marketing experts Joel Goobich and Brendan Carty from Thinkmojo, a premier video marketing and production company, explain the considerations and best practices for producing videos in vertical format.

On this Episode

Section One – Why videos are being viewed in vertical format and why this is important
Section Two –  Best Practices for how to created a video to be viewed in Vertical format

What You’ll Learn in this Episode

  • Why videos are being viewed in Vertical format
  • What is the difference between Vertical and Horizontal format in terms of how a view experience
  • How Millennials watch videos
  • What are the driving factors behind Vertical video
  • How making a video for vertical viewing is different

Examples of Vertical Video Content – http://frytg.com/blog/artikel/great-examples-for-vertical-video

Facebook Video ad that merges Vertical and Horizontal video seamlessly

Facebook Live “Hidden Talent” from Buck on Vimeo.

 

Interesting Links and Additional material on Vertical Videos

Business Insider – Vertical Video is the future

Adweek – Creatives need to rethink everything

Special Offer
Get an explainer video made for you company – contact Thinkmojo

Suggested Listening – Other Podcasts of Interest
Episode 55: Get the most out of Facebook and Instagram Video Ads
Episode 28: Immersion is the new buzzword in Video marketing


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