What is Video Marketing 2.0?

Video Marketing is going through a dramatic change. Instead of being a cool add-on video is quickly becoming a mainstream marketing event. Here at the Video Marketing 2.0 podcast we’re leading the discussion about this exciting new paradigm. We hope you come back regularly for more. It’s going to be a fun ride! View full story.


VM 2.0 Podcasts

Episode 59: Best Practices for making a Screencast Tutorial Video

Screencast videos are a powerful method to show potential and existing customers how to use a new online product. These tutorial videos capture the UI - user interface of an online software product and instruct the viewer on how to use it and it's basic features. Any...

Episode 58: Viewtopia – A peak into the future of video marketing

Modern marketing is increasingly synonymous with video marketing. And video marketing is changing rapidly. In how and where it’s used and in increased production values. However, the most important change is how it’s becoming data and analytics driven. Which is why...

Episode 57: Create Social Capital with a Testimonial Video

A customer testimonial video is perhaps the most effective type of content marketing videos.  They can be used for both B2C and B2B marketing videos because they evoke trust and build tremendous social capital. A testimonial video need not be 'polished' or even...

Episode 56: 7 Keys to an Effective Video Content Strategy

Effective video content strategy is not about volume - it's about precision. As the use of video becomes the predominant method of conveying content, especially for consumer facing videos on social media, it is of utmost importance to develop a video content strategy...

Episode 54: Always Start With a Video Marketing Strategy

A video is simply a visual marketing tool. And like all marketing assets, without the right strategy, this tool can be blunted and deemed ineffective. That is why it is important to begin with a video marketing strategy that takes defines the objectives and determines...

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