The importance of increasing the Video ROI of your investment in video cannot be understated. In the new paradigm of Video Marketing it’s important to make sure your investment in video is converting leads and getting your message across in a smart manner. That’s where conversion automation can be of significant help. 

On this podcast episode, hosts Joel Goobich and Brendan Carty talk with Oli Gardner, cofounder of Unbounce about all of the aspects of planning for and implementing the system for maximizing your marketing conversions using video marketing.

On this Episode

Section One – Marketing Conversions and Conversion Automation – the basics
Section Two – Getting “Granular” examples of how to increase the ROI of your video marketing and increase conversions.

What You’ll Learn in this Episode

  • What is Conversion Automation
  • How to turn website visitors into real customers using video
  • Why Clarity of your landing page is the cornerstone of conversions
  • What is a Clarity Score and what does it measure
  • ADD – Attention Drive Design – 23 key design principals to conversion
  • What is DERVISH – Its crucial to getting a good Video ROI.

About our Guest and Guest Companyoli gardner head shot

Unbounce-vertical-logo-light-backgroundGet Serious about using videos in your marketing funnel.
Unbounce – Create Powerful Landing Pages that get more Conversions

Oli Gardner is the cofounder and creative director at Unbounce

 

Suggested Additional Episodes

Episode 44: Get Your Viewer to Do Something
Episode 28: Immersion is the new buzzword in Video Marketing

attnetion-Ver3Special Offers From Thinkmojo

Tell your complex business story with a Smart Video
3 in 1 Video Offer – Get 3 videos for essentially the price of 1.

 

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