Episode 69:   Video Marketing Glossary – Part B

Episode 69: Video Marketing Glossary – Part B

Video Marketing concepts can be confusing for those just beginning to use and produce videos for business marketing purposes. And since we contend that Video is a business language we felt it is necessary to define the common words and terminology of this video marketing. Therefore, we’ve decided to do a series podcast episodes where we provide some short and concise definitions. On this video marketing glossary episode we define the first 8 concepts you need to know.
Episode 65:   The Storyboard: Blueprint For Your Video

Episode 65: The Storyboard: Blueprint For Your Video

The video storyboard is the flip side of the video script. It's the embodiment of this written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project.
Episode 63: Anatomy of a Personalized Video

Episode 63: Anatomy of a Personalized Video

For companies with highly technical or difficult to explain product and services, video presents a fantastic opportunity to convey this complex message quickly and efficiently. The problem is that many companies don't know how to get the most out of the video format and wind up making a video that is too length and that's crammed with too much information. Because this is such an important topic in video marketing, we decided to dedicate another full episode to explain it in more detail.
Episode 60: Videos are effective at explaining complex technologies

Episode 60: Videos are effective at explaining complex technologies

For companies with highly technical or difficult to explain product and services, video presents a fantastic opportunity to convey this complex message quickly and efficiently. The problem is that many companies don't know how to get the most out of the video format and wind up making a video that is too length and that's crammed with too much information. Because this is such an important topic in video marketing, we decided to dedicate another full episode to explain it in more detail.