Episode 68:   Beyond the Explainer Video

Episode 68: Beyond the Explainer Video

The explainer video has become a standard video marketing tool used by more and more companies to provide a high level overview of their company, it’s products and services. The explainer video generally is used on the home page of the website, preferably ‘above the fold’. As powerful as the explainer video is, it cannot and should not be a ‘kitchen sink’ of information.That is why we have been expounded on this for the two years of this podcast - One video is not enough.
Episode 63: Anatomy of a Personalized Video

Episode 63: Anatomy of a Personalized Video

For companies with highly technical or difficult to explain product and services, video presents a fantastic opportunity to convey this complex message quickly and efficiently. The problem is that many companies don't know how to get the most out of the video format and wind up making a video that is too length and that's crammed with too much information. Because this is such an important topic in video marketing, we decided to dedicate another full episode to explain it in more detail.
Episode 60: Videos are effective at explaining complex technologies

Episode 60: Videos are effective at explaining complex technologies

For companies with highly technical or difficult to explain product and services, video presents a fantastic opportunity to convey this complex message quickly and efficiently. The problem is that many companies don't know how to get the most out of the video format and wind up making a video that is too length and that's crammed with too much information. Because this is such an important topic in video marketing, we decided to dedicate another full episode to explain it in more detail.