The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of their company, their products or services. But what comes next? What other videos can and should be used as part of a strategic video marketing campaign?
The explainer video has become a standard video marketing tool used by more and more companies to provide a high level overview of their company, it’s products and services. The explainer video generally is used on the home page of the website, preferably ‘above the fold’. As powerful as the explainer video is, it cannot and should not be a ‘kitchen sink’ of information.That is why we have been expounded on this for the two years of this podcast – One video is not enough.
On this episode we go beyond the explainer and tell you four other videos you should be considering to enhance your marketing and grow your business.
What You’ll Learn in this Episode
- One video is not enough for a robust video marketing approach
- What other types of videos should be considered as core marketing videos
- Onboarding Videos
- Tutorial Videos
- Testimonial Videos
- Presentation Videos
- Onboarding videos are the next ‘must have’ type of video
Episode Links and Additional Information
Suggested Listening – Other Podcasts of Interest
Episode 57: Create Social Capital with a Testimonial Video
Episode 13: Give it To Me One More Time – A Single Marketing Video is Not Enough