Episode 71:   7 Ways to Get Your Videos Viewed

Episode 71: 7 Ways to Get Your Videos Viewed

The explainer video has become a standard video marketing tool used by more and more companies to provide a high level overview of their company, it’s products and services. The explainer video generally is used on the home page of the website, preferably ‘above the fold’. As powerful as the explainer video is, it cannot and should not be a ‘kitchen sink’ of information.That is why we have been expounded on this for the two years of this podcast - One video is not enough.
Episode 70:   Video Marketing Should Be Taught at College

Episode 70: Video Marketing Should Be Taught at College

Video Marketing is not something that appeared on the scene last year. It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video marketing skills in college. And even today, few colleges or universities provide any marketing degrees, or even specific courses, dedicated to the these disciplines. So how is this to be learned in a comprehensive manner?
Episode 69:   Video Marketing Glossary – Part B

Episode 69: Video Marketing Glossary – Part B

Video Marketing concepts can be confusing for those just beginning to use and produce videos for business marketing purposes. And since we contend that Video is a business language we felt it is necessary to define the common words and terminology of this video marketing. Therefore, we’ve decided to do a series podcast episodes where we provide some short and concise definitions. On this video marketing glossary episode we define the first 8 concepts you need to know.
Episode 68:   Beyond the Explainer Video

Episode 68: Beyond the Explainer Video

The explainer video has become a standard video marketing tool used by more and more companies to provide a high level overview of their company, it’s products and services. The explainer video generally is used on the home page of the website, preferably ‘above the fold’. As powerful as the explainer video is, it cannot and should not be a ‘kitchen sink’ of information.That is why we have been expounded on this for the two years of this podcast - One video is not enough.
Episode 67:   Video Marketing Glossary – Part A

Episode 67: Video Marketing Glossary – Part A

Video Marketing concepts can be confusing for those just beginning to use and produce videos for business marketing purposes. And since we contend that Video is a business language we felt it is necessary to define the common words and terminology of this video marketing. Therefore, we’ve decided to do a series podcast episodes where we provide some short and concise definitions. On this video marketing glossary episode we define the first 8 concepts you need to know.