In the words of Captain and Tenille, “One is Never Enough”. And that hold true for marketing videos as well. As video becomes the day to day language by which content is delivered the need for fresh content will become critical. According to a recent study by Cisco, it’s estimated that 80% of mobile content will be in the form of video.
In this episode of Video Marketing 2.0 podcast, your hosts, Joel Goobich and Brendan Carty, discuss how in the new paradigm of Video Marketing a single video is not enough to create the long term results and engagement that are necessary.
It use to be that you could create a marketing campaign and let it ride for awhile. In today’s changing paradigm of Video Marketing 2.0 that’s not going to cut it anymore. Single marketing videos have a limited shelf life. Even on a business’s home page. A business is an ongoing , ever changing entity with multiple story lines.
What does this mean:
Video is simple a tool, a means to an end. And as such the tool needs to stay sharp. A single video cannot effectively tell the entire story to all the different audiences a business may have. Nor should it try to accomplish the different tasks of marketing in one video; sales, branding, instructions, etc.
Multiple videos help with SEO by introducing fresh content – especially as Google puts more weight into video. Even though video production may be more expensive than other methods, with a good plan, a 90 second explainer video can be repurposed, edited and changed to create additional videos.
What You’ll Learn
- A Single marketing video is not generally not enough
- Multiple videos are good for SEO
- A single explainer video can often be edited to create multiple shorter videos
- Use video to for fresh content
Suggested Additional Episodes
A Shorter Video is Better
Links Mentioned In This Episode
- Cisco – Forecast of the use of Video
- Dollar Shave Club
- The Most Interesting Man in the World
- Bud Ice Penguin
- Flo – Progressive Insurance