More businesses are recognizing the need to use video for marketing and other business purposes, they should recognize that ‘one size does not fit all’. That’s why you should always consider making three versions of your video. A marketing video that was created to be used primarily on a website, can and should be modified when used for social media, email marketing, presentations or other marketing applications. That’s the power of 3-in-1. Without much additional cost, almost every marketing video can be edited into three distinctly different versions that are tailored to where and how the viewers watch them.
On this episode, hosts Joel Goobich and Brendan Carty discuss how to harness the power of a single video for multiple marketing venues by creating different versions of it.
What You’ll Learn in this Episode
- Why a marketing video made for a website may not work for social media or email marketing
- The cost effective method of making three videos for the price of one
- How your videos should be different based on where they are being viewed
- What considerations are important in editing a video for a website, for social media and for email marketing