The explainer video has become a standard video marketing tool used by more and more companies to provide a high level overview of their company, it’s products and services. The explainer video generally is used on the home page of the website, preferably ‘above the fold’. As powerful as the explainer video is, it cannot and should not be a ‘kitchen sink’ of information.That is why we have been expounded on this for the two years of this podcast - One video is not enough.
Video Marketing is not something that appeared on the scene last year. It has been a growing as a driving force in the world of marketing with the worldwide embrace of YouTube, Vimeo and Facebook. However, college curriculums are not keeping up with the times. Most marketing professionals did not learn digital marketing and certainly not video marketing skills in college. And even today, few colleges or universities provide any marketing degrees, or even specific courses, dedicated to the these disciplines. So how is this to be learned in a comprehensive manner?