Video Marketing concepts can be confusing for those just beginning to use and produce videos for business marketing purposes. And since we contend that Video is a business language we felt it is necessary to define the common words and terminology of this video marketing. Therefore, we’ve decided to do a series podcast episodes where we provide some short and concise definitions. On this video marketing glossary episode we define the first 8 concepts you need to know.
The explainer video has become a standard video marketing tool used by more and more companies to provide a high level overview of their company, it’s products and services. The explainer video generally is used on the home page of the website, preferably ‘above the fold’. As powerful as the explainer video is, it cannot and should not be a ‘kitchen sink’ of information.That is why we have been expounded on this for the two years of this podcast - One video is not enough.